Made By Andi

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Interview with Cinder and Sage Designs

[ 0 ] June 19, 2013 | Andi

Today we’re in for a real treat. Lindsay Saunders is sharing with us some secrets from her HUGELY successful brand, Cinder and Sage Designs. I’ve known Lindsay through the local craft show circuit for a couple years now and have always found her to be such an inspiration. She’s truly delightful and when I say successful, I really do mean that. This girl kills it a craft shows!! Her table is constantly surrounded with people and she’s developed a huge following of devoted Cinder and Sage fans. She’s really figured out the formula for what works for her happiness and her brand. Lindsay shares with us some of her trade secrets below…

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Name // Lindsay Saunders

Location // Alberta, Canada

Company // Cinder & Sage Designs

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Tell us about your business, what you make, your price range for products, and how long you’ve been doing it for.
I make jewelry and accessories using a unique mix of rare, recycled, new and vintage materials. My pieces range anywhere from $15 to $60, not including custom work. I’ve been making jewelry since I was a little kid, but I started Cinder & Sage over 3.5 years ago.

What are the key ways you are currently using to make money as a creative?
I use a variety of ways to sell my jewelry. I sell at craft shows and festivals, online through my website, retail (boutiques, yoga studios and spas), and home parties. I also get a lot of email orders when people want a custom order, such as a customizable covered vintage locket or mapcovered airplanes pendant.

What is your #1 source of income and why do you think that is?
Out of all the ways that I sell my jewelry, my #1 source of income definitely comes from the craft shows and festivals. I do around 15-20 shows a year, so the income from those are higher than any of the other methods I sell through. Craft shows, by far, have always produced the highest volume of sales in the quickest amount of time for me. They are how I first started selling my jewelry so I have a lot of loyal customers who prefer to do their purchasing in person with me at the markets rather than online or in stores.

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How have things changed for you since you started? How has your business grown and expanded?
So much has changed for me since I started over 3.5 years ago. I worked hard in the beginning to get my name out there and make sure I was building a brand out of my business. I was determined to get people to recognize and remember Cinder & Sage, so I made sure to have a good presence at local markets, develop a killer website and memorable business cards, and use social media to my full advantage. Then before I knew it, I started to get back what I was putting in. Word quickly spread, the Cinder & Sage name got out there, and wonderful things started falling into my lap… Stores were contacting me to carry my product, large custom orders were pouring in and great promotional opportunities were being presented to me. Cinder & Sage is now sold in 9 stores, has been written up in many publications, and has been a part of both the Canadian Country Music Awards and Toronto International Film Festival gift lounges. My business grows more and more each year and it’s exciting to think of what’s next to come.

What is the best thing about running your own business?
The best think about running my own business is definitely making my own hours… as I’m sure most business owners would agree with. If I happen to be on a roll and work late into the night, I love being able to take the following morning or afternoon off to meet a friend for tea or go for a bike ride. Above all though, I just love the creative freedom owning my own business gives me. The thought of being able to take Cinder & Sage in whatever direction I want it to go, is so fulfilling.

What is something that you still find you struggle with?
I definitely still struggle with keeping up with the paperwork! It tends to take a back seat to the much more exciting aspects of the business, such as the creating, the marketing and the selling. The less-fun paper part of it all is so important though, so I’ve been working hard at keeping on top of that lately.

What are some future goals you have with regards to expanding your business?
Well, I’m now at that point where it’s getting to be too big for me to handle alone. I think I hit this point a while ago, but I now finally feel personally ready to pass along some of the work. Having some help is going to allow me to take on more opportunities and focus on some design ideas I’ve had for a long time that I haven’t had the time to fully tackle. In all, it will be the first big step in expanding my business and allowing it to grow.

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What are the key components for you to live your happiest life?
I need my awesome friends and family, I need to feed my travel addiction regularly, and I need to wake up every morning knowing that I’m doing what I love. Needless to say, I’m living a very happy life.

Can you share a great biz tip with us?
One important tip I would give would be to try your best to build a brand with your business. I think there are so many great crafters out there who make some amazing product, but don’t have the proper brand presence. Building a brand takes time, but it’s so important.

// Thank-you so much for sharing with us today Lindsay! You can purchase her lovely work through her website, Cinder and Sage Designs. Be sure to follow her on Facebook and Instagram too! //

Have a question for Lindsay regarding her business? Write it in the comments section below…

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Things I wish I knew when I started: SETTING BIG GOALS

[ 2 ] June 17, 2013 | Andi

work smarter set goals

Setting goals for yourself and your business is key to your success. Without them you may still succeed but it will probably take a lot longer to get to where you want to be. I am a goal setter. I set big goals and small goals for myself, and I set them often.

Here are some tips I’ve learned along the way that will help you with your own goal setting:

1. MAKE TIME: Always make time to sit down and write out your goals. Never think that you’re too busy to do this. It is one of the most important things you do within your business. Give yourself permission to take an hour and make them.

2. ORGANIZE: I like to give myself daily, weekly, monthly, and yearly goals. I will start with a piece of paper and scribble down any goal I can think of, big or small. Then, I take these goals and organize them in to categories of when I want to have them done by. Are there specific tasks that you need to do in order to achieve your goal? If so, break them down in to a step by step process that you need to get there. These small tasks will probably become part of your daily and weekly goals.

3. NEVER THINK A GOAL IS TOO BIG: I’ll let you in on a secret of my success: I’ve never dreamed small, always big. My goals are big, and sometimes I doubt myself with them because they can be crazy big! But I quickly knock that thought out of my head and choose to accept the challenge I’ve given myself instead. When I get scared, I shut off my brain and tell myself, Don’t think. Just Do! If you don’t think big, then you’ll never be at that big point! Whatever your goals are, challenge yourself to make them just a little bit bigger than what you’re comfortable with. Then… don’t think, Just DO!

4. KEEP GOING: Once you’ve reached your goal, reward yourself! Enjoy this amazing moment, because you achieved it! But, you’ve already made it this far, why on earth would you ever stop here?! Next, make a new goal but even bigger than the last! Keep challenging yourself and keep this cycle going! Can you imagine if you keep this up what you’re goals and business will look like a year from now!? You’ll barely recognize yourself!

This approach of starting small and setting goals is something I’m still using today. The longer you work with this idea, the less intimidating it can be and the bigger goals you can start to approach. Now, I like to challenge myself with the biggest goals I can imagine and do the baby steps I need to get there every day!

If you need some help getting organized in your business, check out this post.

P.S. Here’s another tip: Writing these goals down in a calendar can be very rewarding in retrospect. So easily we forget things that happened a year ago or last month for that matter. I like to sometimes take a moment and look back on all the things I’ve done. Once you realize what you are capable of, you start to realize the possibilities of achieving almost anything!!!

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HOAKON + HELGA: What’s New

[ 3 ] June 14, 2013 | Andi

This month has been a whirlwind for me so far! I have weddings, vacations, hiking, camping, and not to mention staying on top of work! Yes it can be hard to juggle it all in the summer months (but I’m doing a pretty good job with it thanks to the Summer Fun and Biz Planner).

I’ve been working a lot on product for local craft markets in the last little bit. And because I won’t be doing a bag update for a while, I thought I’d share it with you guys! For those of you that haven’t seen me at a craft market, you might be surprised to know that most of the product I sell is not what you see online. Yep, that’s right, I used to carry my bags to every craft show but over time I developed some new designs and a whole new collection! I’ve been creating jewelry for years on and off. Plus my clutches – my clutches are so popular at markets that I sell out of them every time! So, I thought today it would be fun to share them online with everyone else that doesn’t normally get to see them. I love making jewelry, and I love making these clutches! They are both so fun for me and another creative outlet that I enjoy. You can order these lovely items in my Etsy shop. Each one is available in limited quantities as I only have so much material for each. Hope you enjoy!

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COURSE GRAD: Little Pieces of Hope Jewelry

[ 0 ] June 12, 2013 | Andi

I asked some of the recent graduates of The Ultimate Guide to Running A Successful Etsy Shop to share their thoughts on what they thought of the program. The first one I’d like to share is from Ceci Tucker, an Austin based jewelry designer. Ceci creates boho jewelry with a twist: “My shop is for the wandering, gypsy souls that appreciate giving back to others. Little Pieces of Hope is a socially driven jewelry company, where proceeds benefit a variety of charities in need.” <– Don’t you just love that!? It’s a lovely description of her brand. Ceci’s giving back spirit has helped build a water well in Ethiopia, send adopted children from Colorado on a free ski trip, and also raised funds for the American Cancer Society… Truly inspirational ♥

Today Ceci is sharing her thoughts after going through The Ultimate Guide to Running A Successful Etsy Shop and relating it to her own business. Nothing is better that hearing from someone who has experienced it first hand, don’t you think!? If you’ve been on the fence about taking my course, then this post is for you. Ceci shares her thoughts below…

Little Pieces of Hope by Ceci Tucker

Ceci Tucker

Name // Ceci Tucker

Location // Austin, Texas

Business // Little Pieces of Hope

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I bought The Ultimate Guide to Running a Successful Etsy Shop over a month ago, and I just finished reading it! I couldn’t be happier with this course. I loved all your little inspirational quotes, the portion about pricing, every one of the exercises and worksheets, and lastly the section about slow living! I could definitely sense the hard work and love put into each chapter. The little tid-bits about how you related certain material to your own personal life experiences were great. Definitely made it more personal!

Before I bought the course I thought I would be making the money in no time! But just like you said, you need to be patient with success. I am such an immediate gratification type of person, so you definitely calmed me down when hearing that success doesn’t come over night and I just need to focus on certain goals rather than the big picture of “success”.

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This guide did give me the motivation to start selling my goods in a retail store with consignment! So although I haven’t been able to implement everything quite yet, I feel quite inspired. Overall this course gave me the motivation to continue with my craft, and be proud of everything I create. It gave me a sense of pride, rather than the doubt I sometimes hear in other people’s voices when I tell them I want to continue with my passion of jewelry making.

I would 100% recommend this guide to a friend, family member or ANY Etsy seller! The little exercises you put in each chapter were absolutely awesome. It makes quite the difference when you sit down and write out your goals, business plan, price points, etc. I couldn’t be happier with The Ultimate Guide to Running a Successful Etsy Shop! Thank you for all your time, love and hard work put into it. I can’t wait to see how my Etsy shop and brand develop within the next year or so.

// Thank-you so much for sharing with us today Ceci! You can purchase her lovely work through her Etsy shop, Little Pieces of Hope. Follow her on Facebook and Instagram too! //

GET YOUR COPY OF “THE ULTIMATE GUIDE TO RUNNING A SUCCESSFUL ETSY SHOP” TODAY AT 50% OFF. CLICK HERE TO PURCHASE.

MADE BY ANDI GIVEAWAY: The Ultimate Guide to Etsy Success Course

[ 5 ] June 11, 2013 | Andi

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Today is an exciting day. The Ultimate Guide to Etsy Success Course is officially one month old. Woot Woot! Responses have been amazing so far. I have really enjoyed helping many of you to grow your own handmade businesses online. Being able to help serve you has really created a new passion for me. This truly is where I feel the most rewarded in my own work. So thank-you for that!

Well for those of you who have not taken the course yet, I’m super excited to share with you, through this course, a step-by-step process of everything I know about becoming an Etsy success! I am pouring my heart out to you here. This is 5 full-time years of Etsy experience that I’m sharing!

My goal through this course is to give you the confidence you need in order to make wise business decisions for your lifestyle and to know that you can do this. This is your life. Live it with determination, passion, love and creativity.

It would be my honor and pleasure to work with you in growing your Etsy Shop to the success level you’ve always wanted.

BUT I’M OFFERING AN EXTRA SPECIAL GIFT FOR YOU TODAY: I’ve created a special discount offer for this course!! For a limited time only, you can receive the course for only $97!! That’s 50% off the original price!!

I’m offering this for such a low price because I truly want to help as many people as I can live the life they’ve always wanted. Whether you invest in this program or not, the things that I will teach you, you’re going to have to learn in order to get ahead in this industry. Let me help!

But that’s not all! Today, I am so excited to share with you an extra special giveaway. One lucky student is going to win their copy of The Ultimate Guide to Etsy Success for free!

course giveaway details Entering the contest is easy!

Once you’ve purchased the course, simply go to your Facebook and share THIS CONTEST POST (be sure to link to the post and not just the link to the Made by Andi website) on your Facebook Profile or Page.
Let your friends/fans know you’ve purchased the Course in your Facebook post!
Then, come back here and let me know in the comments that you’ve posted to your Facebook Profile/Page.
That’s it! You will then be entered in to the contest.

The winner will be selected at random and announced on my Facebook Page on Thursday, June 20th. Make sure you LIKE the Made By Andi page so you don’t miss out! The winner will then be refunded their purchase of the course in full.

This contest is a win win situation really. Whether you win or not, you’re still getting the course for over 50% off! Although, winning it for free is definitely nice too!

GOOD LUCK!

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TESTIMONIALS

“Enrolling in The Ultimate Guide to Etsy Success has been the best decision I have made for my business. Andi’s approachable advice and worksheets made it easy to begin improving my Etsy shop, as well as every other avenue of my business. The tools she offers helped me to form organization and planning habits that allowed me to take the reins in ways I had not thought of. Because of what I learned and put into action, within a month of taking the course I was able to quit my day job and dive headfirst into my creative work full time. I cannot recommend this course enough ~ it has been the biggest stepping stone in helping me to turn my dream into a reality!” - Vanessa // Creature of Habit

“I couldn’t be happier with this course. I loved all your little inspirational quotes, the portion about pricing, every one of the exercises and work sheets, and lastly the section about slow living! I could definitely sense the hard work and love put into each chapter. The little tid-bits about how you related certain material to your own personal life experiences were great. Definitely made it more personal! Overall this course gave me the motivation to continue with my craft, and be proud of everything I create. It gave me a sense of pride, rather than the doubt I sometimes hear in other people’s voices when I tell them I want to continue with my passion of jewelry making.

I would 100% recommend this guide to a friend, family member or ANY Etsy seller! The little exercises you put in each chapter were absolutely awesome. It makes quite the difference when you sit down and write out your goals, business plan, price points, etc. I couldn’t be happier with this Success Guide!” – Ceci // Little Pieces of Hope

“Made by Andi’s Etsy Success Course is simply the bomb dot com! I purchased the Guide as a helping hand before I even released my Etsy shop to make sure I was set up for success from the get go. The overall colorful layout is very enticing and encourages you to sit down, do your readings, and do your homework. It’s not so tedious when there are inspiring quotes and cute imagery to help you along the way! I think the greatest gift I learned from Made By Andi’s Guide is how to be an organized free-spirit. In the past, business planning, time management, and branding were all overwhelming and foreign ideas to me, but Made By Andi communicates how to imbed your creativity process into that aspect of your handmade business as well. I would recommend this Guide to all creative beings looking to support the roof over their heads with their creative passion. I give The Ultimate Guise to Etsy Success 5 gold stars and a high-five!” – Caitlin // Caitlin Bodewitz

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HOW DO YOU STAY MOTIVATED WHEN YOU JUST DON’T FEEL LIKE IT?

[ 0 ] June 10, 2013 | Andi

strong lives are motivated by dynamic purposes

Have ever just had one of those days where you just don’t feel like working? Instead you wanna go for a walk outside, or just be lazy in your pajamas and watch tv? As a self-employed woman that works at home, I’ve dealt with this issue a lot. Being unmotivated is the worst.

We’re not abnormal human beings to this feeling. We’re not the only ones who feel like this about work, though sometimes I sure do feel that way. I just think that because other folks are in a 9:00 – 5:00 office or job site experience, they don’t really have a choice. They are there for that time and they get through that feeling. The problem with our job is that we are usually our own boss. So we make our own rules. And it can be incredibly easy to just take a break at 10:00 AM and watch a movie for two hours when you should be working because the creativity is just not striking you at that moment. Trust me, I’ve been there. I’m not proud of it. But it happens. Here are some tips that I’ve found work for me to help get through this unmotivated feeling:

1. Find out what time of day is your most energetic time.

When are you most productive and most energetic? For me, it’s the morning. My boyfriend always makes fun of me because I am just too perky in the mornings, chattering on and on while he’s barely able to form a sentence until he’s had his coffee and it’s past 10:00 AM. For me 8:00 AM -12:00 PM is the best time for work for me. So I try to make sure I am working during this time. I save my workouts and errands for later in the day when my energy isn’t as good. For you, it might be the evenings that you work best. You might need to rethink your schedule to utilize this.

2. Trick yourself in to thinking that you’re not actually working.

There are some days where I just do not for the life of me feel like sewing, I just don’t have the motivation. So I have this trick that I do. I trick my mind in to thinking that I’m not actually working and I play a movie on my laptop while I work at my sewing machine. My production is not as quick as it would be without the movie, but at least I’m working versus not working at all! This is not something I like to do everyday. Otherwise I’d never get as much done as normal. Just the days I really need it. NOTE: If you are going to try a trick like this, make sure you are a proffessional at your craft whatever it may be. Watching a movie and sewing doesn’t not mean that I still don’t have my eyes on my work. I do. I’m more listening and occassionally glancing at the screen. It’s background noise that gets gets my mind off of my mood. This is not something you should use if you have a seriously dangerous task to do. Cutting fabric, or knitting? Yep, those are perfect!

3. Give yourself a really good break.

The kind of break that’s a perk of being self-employed. Some days I will work for four hours and then take a nice big break where I go for a big walk, grab a coffee, do some window shopping, walk by the river, etc. It’s usually about an hour and a half long. I make sure I eat before I do my walk so that I’m nice and energetic when I get back. Then I go back to work for another four hours. Giving yourself some time to have a mental break outside your studio is important. It’s like hitting the refresh button.

4. Rewards.

This is something that I’ve only started doing with myself more and more recently. I like this one a lot. I will give myself an aggressive goal. For example, getting a certain amount of sewing done in five hours that will require me to focus and work really hard. When I’m done that goal, I reward myself with something that I want. It can be something simple like going to get a chai latte from my favorite coffee shop. Or treating myself to some new bath salts. Or giving myself an extra half hour to work out that night. Whatever your idea of a reward is, use it as your reward. Rewards don’t have to be big and don’t require you to spend money either! It can be as simple as giving yourself extra time that day to do an activity that you love.

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THINGS I LOVE

[ 0 ] June 7, 2013 | Andi

Happy Friday! Hope you’ve had a fantastic week getting lots of work done and still squeezing some fun in there! I still have the wilderness on my mind after an awesome weekend up in Kananaskis last weekend. The lovely things I’m sharing with you today are a result of that influence…

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\\1. I love this outfit. It’s so cute! (Source unknown)

\\2. It’s time for a keychain makeover and I really like this one from Nane Handmade

\\3. I have not tried this whiskey from Greenbar Collective in L.A., but this is the best looking bottle I’ve ever seen! I’d love to find it and give it a try!

\\4. These magnets are so cute and fun! They would make you smile every day if they were on your fridge. From Original Animal Magnet

\\5. A stunning fedora. (Source unknown)

\\6. Little Bear Pots makes some of the most beautiful pottery I’ve ever seen! Such a talented artist.

\\7. I love simple jewelry – the kinda stuff you end up wearing every single day because it goes with everything. This wishbone necklace by Petitor fits right in to that category. Simple and beautiful.

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A HIKING TRIP

[ 2 ] June 5, 2013 | Andi

This past weekend I took a mini vacation and went up to Kananaskis for four days. If you’re not sure where Kananaskis is, it’s really close to Banff, Canada. The landscape is absolutely breathtaking in this area. We rented a cabin and spent the weekend exploring hiking trails surrounding Upper Kananaskis Lake. The weather was quite chilly, but the rain held off until we left. We were able to do lots of exploring. My brother is an avid fisherman – he’s been fishing since he was young and is still fishing at least a few times a week!! He’s seriously a professional at this and needless to say, these areas are very well known to him. He’s like a tour guide for Kananaskis. He knows all the best spots (even the secret ones). We will walk by areas and certain plants and rocks and he will tell us fascinating stories about them. He’s so incredibly passionate about the outdoors and I love to hear him share that passion.

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The days were chilly. A windbreaker was pretty much necessary!

This is one of the secret spots we went to. We saw a moose and two babies!!! Can you believe it!? It was one of the most magical moments. The spot was like a mini oasis for animals. I couldn’t believe we were even there. We had to scale along the side of a hill to get to it. It was incredible.

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I found feathers! I love this blue shade – any guesses on what it’s from exactly? We had some ideas but weren’t 100% sure exactly…

THE FREE SUMMER FUN & BIZ PLANNER

[ 0 ] June 4, 2013 | Andi

Here’s the thing, summer is short. At the beginning we all have the best intentions in mind to do EVERYTHING this summer! Then all of a sudden *poof* it’s the last the weekend in August and we say to ourselves, “How the heck did that happen?”

Well this year is going to be different! Here’s a FREE PDF summer planner for all your adventures! That way, no weekend is wasted and all the amazing things you want to do in the next three months will FOR SURE happen! In this planner you’ll get a special organizer page specifically for planning the fun stuff! So do some brainstorming, write down the dates to those festivals you wanted to go to, and schedule in that camping weekend you’ve been planning. I’ve even included a fun stuff checklist to make sure you get the most of these lovely months!

Oh and don’t forget to include the business stuff too! There’s another page specifically for that. Write down all the amazing goals you want to accomplish in the next three months here on this page. There’s no reason why you can’t work hard annnd play hard!

Also included is three separate calendar sheets for June, July and August. I recommend you start brainstorming and working through your plans on the first two sheets for fun stuff and business stuff. Then start plotting it on your calendar pages. Now you’ve got yourself a great reference for work and play.

This summer’s going to be the best one yet for all of us right!?! I hope you enjoy this planner. Please share it with your friends!

<< DOWNLOAD YOUR SUMMER FUN AND BIZ PLANNER HERE >>

JUNE TO DO LIST

[ 2 ] June 3, 2013 | Andi

june to do list

Hey guys! Here’s the June To – Do list. If you’re not familiar with this series, at the beginning of each month, I’ll be sharing tips on things you should be thinking about in the bigger picture of your business. These will be things that are related to the month and season. Some will relate to your business and some may not. You most certainly do not have to do all of these things in order to be successful. My goal here is to help to get you thinking about the bigger picture. There are (obviously) other things you’ll also need to think about, but I hope that this will help to bring a little more organization to your own life. Check out May’s To-Do list here

June is a GREAT month right?! It’s the beginning of Summer and there’s a lot of super fun things we get to do in the summer! Like, popsicle eating, picnics, festivals and craft shows! I love June, although it’s actually been really rainy here the past couple of weeks. I have a lot going on this June personally. Two big weddings, one of which I’m hosting the stagette at my place, a seminar, and a trip to Kananaskis to name a few. The summer months can be a bit tricky – there’s so much to do with friends and family that it’s easy to get distracted by this and forget about your work goals! Not to mention the extra expenses for the fun stuff can add up. It’s important to balance work and real life. I’ve got a few tasks below for you to think about…

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#1: MAKING PRODUCT FOR SUMMER CRAFT SHOWS & FARMERS MARKETS: If you signed up for any craft shows, now is the time to start making product for them! On top of your online sales, it’s important to make a list of things to make for both. Write down all the craft shows you’re going to do in the next couple of months and also how much product you might need to make for online sales. You may have to juggle this with other big tasks so it’s important to get organized! Psst. I’ve got something special that will help you with this – I’m going to share it with you tomorrow!

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#2: FALL COLLECTION PROTOTYPES: Last month I recommended that you start brainstorming your upcoming Fall designs. I hope that you had some time to do that. If not, you may have to do some catch up. This month is all about making prototypes of those designs to see how they turn out and look overall as a cohesive collection.

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#3: PLANNING SUMMER FUN STUFF: Make sure you plan lots and lots of fun stuff this month too! Take time to go outside and enjoy that sunshine (or rain) and don’t just work yourself to the bone. Give yourself permission to work hard and play hard this month!

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#4: WHAT’S ONE THING YOU CAN DO THIS MONTH TO CHALLENGE YOURSELF PERSONALLY? How did you do with your personal goal last month? Mine was to get outside and go for a walk each and every day and just take it all in. I did pretty good with my goal, although much of May was really rainy. I still got out and enjoyed the incredible smell that rain gives us and watched the trees bloom. This simple kinda stuff makes me the happiest. For this month, my personal goal is going to be bike rides and hikes!! I want to do at least two hikes this month and two or three bike rides every week!

Here’s a tip I shared last month: Every time you accomplish this goal this month, write it down in your dayplanner. Being able to look back on this as the month goes by is pretty rewarding!

Now I have a challenge for you. Think about your own goals this month, and share them with me in the comments section below. I look forward to reading them!

P.S. I have a little surprise for you tomorrow that’s going to help you get organized the next couple of months! Make sure you visit tomorrow so you can take advantage of it!

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